World

Scoop: Senate GOP makes massive bet on streaming

The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned. Why it matters : In a record cycle for ad spending, more political money is shifting to streaming, where super PACs have greater freedom to target voters, bargain and experiment — but platforms have more power to set the rules. In some states, streaming and social media have swallowed half of the Senate Leadership Fund (SLF) budget