World

Saudi media chief highlights film’s role as soft power tool

RIYADH: The vital role played by film in promoting a nation’s cultural identity and enhancing its global presence has been highlighted by the CEO of the General Authority for Media Regulation. Speaking at the Saudi Film Confex, Abdulatif bin Mohammed Al-Abdulatif said: “We found, based on many international experiences, that the dramatic experience or the dramatic image conveyed to a country had great positive effects for this country, even on other similar sectors like tourism, trade, investmen