World

How TIME and Statista Determined America's Best Brands, According to Each Generation

—Photo-Illustration by TIME; Source images from top left: MediaNews Group/Reading Eagle, Arun Nevader, Smith Collection/Gado, Tomohiro Ohsumi, SOPA Images, AFP, Jerod Harris, Roberto Machado Noa, T3, Kevin Mazur, NurPhoto, SOPA Images, Kevin Carter, Bruce Bennett, Icon Sportswire, Kevin Carter, Pascal Le Segretain—Getty Images The ranking "America's Best Brands, According to Each Generation" is based on surveys of more than 33,000 Americans, featuring Baby Boomers, Gen X, Millennials, and Gen Z.