World

'From Mbappé to Hello Kitty, the stream of apologies reveals how much multinationals depend on China'

Caught in the crossfire for having described Mao Zedong, without naming him, as a 'dictator,' Kylian Mbappé apologized but remains banned from Chinese television channels and advertisements. It is a textbook example of Beijing imposing its national narrative on brands around the world, writes Le Monde columnist Isabelle Chaperon.