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Elon Musk is tightening Grok limits as the cost of AI catches up with demand

Elon Musk said on Sunday that Grok ( SPCX ) users would run up against usage limits more quickly than normal because servicing Grok Bot has become too expensive. "The cost of serving Grok Bot was unsustainably high relative to revenue," Musk wrote on his social media platform, X. The sudden throttling highlights one of the biggest questions swirling around the AI revolution: whether demand from users will be enough to sustain a business. It turns out, at least in Musk's case, that demand isn't t