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Axios ahead: 2028 and beyond

Media is changing at AI speed : the open web deteriorating, search shriveling, LLMs rising, hyper-personalization surging, old revenue models breaking. AI threatens to finish what the algorithms started: wholly upending journalism as we know it. The only certainty: What follows will be as different as the pre- and post-digital eras. After studying and experimenting with AI for the past two years, we're placing a series of big bets on how serious journalism can flourish in an AI world. The big id