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Economy

Mbappé China Backlash Prompts China’s Warning for Global Celebrities

The rapid backlash against French football star Kylian Mbappé over a perceived insult to Mao Zedong underscores how little room for error remains for celebrities and global brands seeking to tap China’s lucrative market.

Publication and source

PublicationSanalda Haber

SourceBloomberg

Published

CategoryEconomy

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